Social media is a potent branding, lead generation, and awareness tool. Surprisingly, only about 38% of marketers know how to track their ROI on social media to prove their strategies are working.

According to Forbes’ 2020 data, 55% of the world's population has Internet access: that means there are 4.2 billion users around who can buy your product or service from their mobile device! If you don't have a digital marketing plan, you're giving up your piece of this audience to your competitors.

When customers interact with your brand, you want to create a memorable first impression and a positive user experience. Regardless of where your customer is in the buying journey, creating seamless user experiences makes you memorable and keeps you top of mind.

Today’s marketing landscape is complicated and needs strategic solutions to help your brand cut through the noise and stand out. Creating a customer avatar helps you stay on top of the game. It allows you to create effective copy that “speaks” to your target audience and products or services that solve your customers' problems.

Digital marketing is not going anywhere. If anything, it's bound to get more popular in 2021. The question is, are you prepared enough to leverage digital marketing to propel your business to the next level?

As a coach, there’s no fulfillment, shipping, or packing to worry about. As such, it might seem like growing your coaching business will be straightforward. Indeed, selling a virtual product takes a lot off your plate. But growing your brand into a thriving business needs some work. One of the most critical aspects of business growth in this day and age is digital marketing.