MDP Blog

Benefits Of Promoting Your Business Locally

If you’re a local business, you must learn how to adapt to modern marketing techniques to survive. If you are recording a drop in sales, this is the time for you to mix up your marketing techniques. It's time to start promoting your business locally.

 

But I know what you're thinking, where and how do I start promoting my business locally?

 

Your small business might be profitable, but you still need to be ahead of your competition. As long as you’re standing out more than your competitors (for good reasons), you’ll remain successful in the long term. But where do you start when you want to launch your local marketing campaigns? 

 

The first step is analyzing the most recent marketing trends and evaluating what you’ve been using. Look at your competitors. How are they marketing their local services and is it working? This will help you understand the buying behavior of consumers and replicate the same strategies that are working, customizing them for your business.

Studies show that only 33% of small businesses manage to run for ten years and above. The remaining 67% fail before their tenth year in operation. If you want to be part of the former statistic, it’s essential that you create and customize your local marketing campaigns to propel your business further.

 

Whether your business is new or has been in existence for years, a digital marketing strategy is vital for success in the digital age we’re living in. Today, the strategies that worked decades ago no longer produce the same measure of success they did back in the day.

 

This post focuses on the basics of promoting your business locally. Here are resources you need to set up first to establish a digital presence and lay a foundation for your local marketing efforts.

 

1. Launch a Website for Your Business

 

Today, a website is a necessity for any business that wants to succeed. It’s the go-to platform for both your current and prospective clients. The place they go to learn more about you and how you can solve their problems.

 

Even if your customers can find you on social media platforms or via Google search, they'll most probably want to visit your website. Besides, a website gives you more real estate to tell your story and showcase your product and expertise.

 

Websites are great for promoting your business and highlighting your offer. When users find their way to your website, here are some of the things they expect to find, and that you should have on the site:

 

  • What’s your story? 
  • What’s your offer?
  • How can they reach you?
  • What does your brand stand for?

 

Your website is essential for measuring the results of and enhancing your promotional strategies. When you run ads, you need to send those who engage with your hands somewhere. Typically, your ads would lead potential customers to a landing page on your website detailing your offer.

 

When your marketing channels send traffic to your site, you can take advantage of analytics to determine which strategies are working.

 

2. Take Advantage of Social Media

Social media is the easiest way to promote your business locally. The majority of your customers will learn about your business on social media pages. It’s where most people interact with a business first before they head over to the business’s website.

 

Social media can also make or break your success. Potential customers will be looking at what people have to say about you, whether you respond to comments, and how you respond.

 

They’ll also be looking at reviews before they determine whether you’re worth their attention. 

 

Fortunately, unlike websites that require an initial upfront investment, creating business profiles on social media pages like Facebook and Instagram (which are two of the most popular platforms) is free. 

 

You can start posting regularly and engaging your customers and fans, and then, later on, run Facebook advertising and other social media marketing campaigns to increase your reach.

 

3. Take Advantage of Blogging

 

It is no secret that the bulk of consumers look for local businesses via the internet before they decide to pay them a visit. That’s where SEO and blogging come in. SEO and content marketing are essential if you want to boost your chances of getting a higher ranking on search engine results. 

 

About 47% of page clicks go to the top three results on Google’s first page. When you take advantage of blogging you have a chance of appearing on the first page as long as you have a good SEO strategy. 

 

Not only will it generate more traffic and followers, but it will also bring in more leads and ultimately, more business.

 

When you publish new, fresh, and informative blog content consistently, you alert Google’s search algorithm that you are constantly improving. This in turn will increase your chances of ranking higher on search engines. 

 

You do this through search engine optimization, which in the simplest of terms is using keywords strategically throughout your content and optimizing it for humans first and search engines second.

 

It’s your search engine optimization that turbocharges your potential to feature on the first page of search engine results. When you publish engaging, helpful content and establish a consistent readership for your posts, you increase the chances of converting prospects to buyers.

 

4. Offer Your Existing Customers Discounts

 

As a local business owner, it’s smart to extend discounts to your clients. But understandably, you might hesitate to offer discounts if you feel the discounted prices reduce the value of your brand.


Maybe you’re afraid offering a discount will affect your bottom line and push you to financial strain. But what if I told you there’s a workaround?


You see, as humans, we are wired to get the most we can while spending the least. The higher your discounts, theoretically, the more your customers will buy. To cushion your bottom line, you can increase your base price then offer discounts on the increased price.


Ultimately, you’ll be selling your offer at your initial price. For instance, if you have a group coaching offer for $750, you can offer it at $1,000, and then give a 25% discount to whoever makes a purchase.


At the end of the day, your customers will appreciate the discount, and you’ll have sold your coaching for your desired price at $750. If you run an eCommerce store for your business, having an active discount will boost your chances of increasing your sales.


5. Share Content


A blog post that gives details of your approachability,

expertise, and desire to help your target audience genuinely is arguably one of the best promotional tools out there for any type of business. 


Even after creating and posting content on your website, your work doesn’t end there. You need to promote it and get it in front of the right audience. You can share your blogs and articles through:


  • Social media
  • Forums
  • Email newsletters
  • Downloadable resources such as PDFs and e-books


When creating content consider shareability. Is what you’re publishing interesting and helpful enough for your readers to want to share? Is it something other websites and content creators will want to pick on and link to?


Final Words


Promoting your business locally is achievable if you know the factors search engines consider to push your business to the top of local search results.


The suggestions above are only foundational steps that any local business should be leveraging. The question is, have you implemented the suggestions above yet? If not, this is the right time to start.


If you’ve already implemented the strategies above but want to double down on your local marketing efforts, you need to start thinking about GMB, SEO, and paid advertising.