It's a common misconception to think that webinar marketing is just about promoting the event. While this is one tactic, it's not enough on its own.
There are many other ways to promote your upcoming webinars and drive traffic to your registration page - all of which can help you increase registrations and attendance for future events. In today's post, I'm going to share with you 15 tips that will help get more people registered for your next webinar!
How to Promote a Webinar
What's your goal for the webinar? Do you want to promote a new product or service, sell products on-site at the event, develop inbound leads, build buzz and awareness around an upcoming project or campaign - or maybe all of them!
Whatever it is that you're trying to achieve with this event, the first step is to put together a strategy. The more specific your goals are when promoting your next presentation (or any other type of promotion) the better chance you have of succeeding.
Here are 19 tips that will help promote your next webinar:
1. Keep Your Registration Page Simple and Straightforward
If you're designing the page, make sure it's simple and easy to navigate. Include a clear call-to-action button on the landing page that links back to your registration page - just in case people may not be able to find their way there easily.
2. Make Registrants Feel Like They Have Something To Gain
Give away freebies or discounts for registrants; offer coupons if they sign up early or promote an event discount code that is good for one-time use when purchasing at checkout during this webinar only.
If someone signs up two weeks before the presentation date, give them a coupon worth $25 off any service purchase over $100! At some point between now and then we'll figure out what the appropriate price value for the coupon would be.
3. Present Webinars At Multiple Times if Possible
Having a webinar at different times throughout the day or week allows people who have varying schedules to attend.
If you're hosting an event for other businesses, promote it as a networking opportunity by having multiple sessions on various topics - e.g., one session would be focused exclusively on SEO and SEM best practices while another might focus more specifically on social media marketing strategies.)
4. Don't Forget About Social Media!
Build buzz around your upcoming presentation with posts that are informative about how the event will take place including links back to your registration page where attendees can learn more information.
The previews should include: time slots, speakers, format (e.g., live vs recorded), Q&A section provided, and any additional resources involved during the event.
5. Invite Your Email Subscribers to the Webinar!
If you have a list of email subscribers, promote your upcoming webinar as an exclusive opportunity for them and include a promo code that is only valid for those who sign up via this link or by clicking on your promotional message in their inboxes.
6. Utilize Social Media Channels During Your Presentation
Using live-streaming apps like Twitch, Periscope, or Facebook Live can increase visibility around the presentation; it also invites more engagement from viewers because they're able to ask questions directly through these platforms.
This way people are able to get answers right away without having to wait until after the session has ended - which means higher retention levels (and more inbound leads!)
7. Invite Guests to Attend Your Webinar
If you're hosting the event and want it to be a networking opportunity, promote your upcoming webinar on LinkedIn.
Share with your connections and post an informational update that includes: what attendees will get out of attending this session (e.g., "attendees who attend our next webinar are going to learn about how they can promote their business' social media presence") as well as any information specific for this particular presentation - e.g., date/time, topic, etc.)
8. Include Speakers Who Have Valuable Industry Knowledge
Speakers should have experience working within or knowledge about the niche industry being discussed at a conference; if not, they should have extensive experience with the topic.
Speakers at a webinar must have some expertise in this area or be experts on the subject being taught.
For example, if you are speaking about HR best practices for small businesses, then those who speak will need to either come from a background of working as an HR professional and/or they should know everything that is involved with HR policies.
9. Include One Main Takeaway Message
This message relates back to what was discussed earlier: speakers must promote their main takeaways during talks rather than presenting every single minuscule detail. If it's not important enough for them to mention (i.e., something like how many people were in their audience), then it doesn't need to be shared at a webinar.
10. Topic-Specific Slides
People should promote the topic of the presentation in each slide they show, not just use slides as filler or for pictures but rather present ideas and topics that will help promote registration rates.
For example, if you have an upcoming event about gardening tips, make sure all your images are related back to gardening and include text on what is being promoted from one image to another so there's continuity throughout presentations.
11. Presentation Length
Limit talks to 30 minutes max unless participants specifically request more time; any added talk time can detract those who register for shorter sessions because many don't want lengthy lectures (even though this may work better with some audiences).
12. Do Not Promote Other Products or Services
This includes sponsors who want to promote their product within another company's webinar. It is important for the presenters to limit distractions and promote a singular message from start to finish; in this case, it would be better if those promoting something else were included as an afterthought rather than being part of the main content.
13. Target Different Audiences When Promoting Your Event
It's important to promote your event more than once and in different ways because there are various audiences that may or not know about it.
Some people will be notified by email; others on Twitter, Facebook, LinkedIn, etc. If you have a list of contact information for those who registered at an earlier date (such as waitinglist@yourdomain), promote the webinar through these contacts if they haven't been contacted yet via another channel.
14. Provide Free Materials to People Who Sign Up for Your Webinar
Offer a preview of the current webinar for people who sign up. This is an excellent way to promote and increase registration for future webinars. You can offer them a PDF or video link that includes information about what they will learn in this upcoming session.
You can also provide attendees with supplementary materials from previous sessions, such as handouts or slides so new registrants have all the necessary information at their fingertips when it comes time to attend the live event.
15. Create A Webinar Landing Page That Says Something About Your Event
Create a webinar landing page on your website that includes information about registration and upcoming dates. This allows you to promote the event without any additional effort, especially when people visit your site looking for something in particular or following up with an inquiry from one of your social media posts.
This can also be used if you are using another platform such as Eventbrite for registrations so attendees have all of the necessary details at their fingertips before they click "register now."
16. Ask For Feedback From Participants in the Past
Ask participants who have attended your previous web webinars for feedback on the contents of the event. You can also promote a survey via email to ask them what they would like to see in future events.
This will give you insights into what topics were most helpful, which speakers to invite back, and more!
Asking people who have attended webinars in the past what they thought about your presentation helps you improve future presentations. This feedback will also help you promote future webinars.
17. Create a catchy title that reflects the content of your webinar
A catchy title can increase the number of people that click on your webinar registration page. The more curious they are about what is inside, the better chance you have at them registering for it.
Create a succinct description with key takeaways to promote interest in your webinar. Focus on highlighting the value and any extra bonus features (i.e., prerecorded Q&A session)
18. Add Keywords to Make Sure Search Engines Find Your Post
Make a list of keywords and phrases related to your webinar. Add them in the title, description section, or at both places.
19. Get Creative with Marketing - promote Using Social Media Ads
Promoting your webinar through social media ads can be a great way to promote it at a low cost. There are many different types of Facebook and Google Ads that you can use depending on what type of campaign objective you want to achieve
I hope this blog post helps promote your webinar and drive more registrants.
To reiterate, it's imperative that you create a catchy title, a succinct description of key takeaways, and a list of keywords related to the topic that you'll use in your landing page and promotions.
Webinars are an excellent way to promote content and grow brand awareness. They can increase traffic to your website as well as generate leads for sales opportunities.