After launching a new business, getting your first customer is next on any business owners list of things to do to help the business thrive. Traditional methods of advertising such as billboards and print media work to capture some attention and bring in business.
However, this marketing model is highly dependent on your target audience being in contact with these offline modes of advertisement.
Since the inception of internet services, life as we know it has changed in a drastic manner. Letters and phones with dial up tones have been replaced by emails, social media and more technologically advanced devices which provide instant access to information.
As such, online prospects make up the bigger percentage in the marketplace when compared to those provided by offline advertising channels.
Which is why having a digital marketing strategy is essential for any coaching business in 2021. Digital marketing allows you to reach a wider audience and earn conversions, turning followers into loyal customers.
With the biggest population of people in the world having access to the internet and various digital marketing platforms on a daily basis, you stand a chance of growing your client base exponentially.
This article will introduce you to the basics of digital marketing, walk you through the different types of digital marketing you can use, explore the 5D’s of online marketing and finally give you the reasons why NOT to let your brand miss out on this opportunity that keeps on giving.
The 5 D’s of Digital Marketing
Digital marketing, internet, or online marketing is the use of the internet and other forms of digital communication to help promote brands through creating and exchanging value with potential customers.
The 5 D's of digital marketing include:
a) Digital Devices
These include everyday devices used to access various online platforms through the internet. Digital devices are one of the ways to get your products or services in front of your target audience through advertising.
They include mobile phones, laptops, desktop computers, tablets, smart watches and TVs.
b) Digital Platforms
After digital devices, digital platforms come next on this list. These include social media (Facebook, Instagram, LinkedIn, Twitter) and search engines (Google, Microsoft, Bing).
They provide an avenue for interaction between your brand and its target audience.
c) Digital Media
This refers to the content you create, modify and distribute to be viewed on digital electronic devices by your audience.
With digital media, you can either create your own or use existing ones at a price. They include digital images, video, audio, electronic documents, and websites.
d) Digital Data
This is information about your target audience that lets you know their behaviour and preferences. With this information at hand, you can tailor your products and services to meet their expectations, thereby ensuring you fulfil a need they have. Such data can be collected through surveys and contact forms.
e) Digital Technology
These are electronic resources used to generate and store digital data. They include systems, devices and tools such as social media, mobile phones, and multimedia. Digital technology makes communication with potential customers easier and helps you reach your marketing objectives.
The 5 D’s of digital marketing are essential to its practice. They allow you to explore online marketing to help meet your business goals. Without them, it would be impossible to reach your target audience online.
Types of Digital Marketing
With hundreds of small businesses being set up every day, your coaching business needs every advantage that comes its way. Digital marketing is one of the most effective ways to give you a leg up in your industry. So, what digital marketing strategies can you use to grow your brand?
1. Search Engine Optimization (SEO)
Simply put, SEO is a way to improve the quality of your website, boost its ranking on Google search results and increase traffic. SEO starts with researching key words and phrases that potential customers use to get information online.
You can then incorporate these words and phrases into your content to help lead a consumer to your business website, services and products. If you’re not familiar with this concept and how it works, hiring an SEO marketer goes a long way in helping you achieve your goals.
2. Social Media Marketing (SMM)
Social media marketing involves coordinated and consistent efforts to create and share content on different social media platforms. An effective social media marketer has to be tech savvy, familiar with different marketing tools and platforms, and understand how to read, analyze, and gather insight from online marketing analytics.
Such understanding makes it possible to identify problems in your marketing campaign. It also helps you come up with effective strategies to improve the performance of your posts. As such, a social media marketer should be objective, have the ability to come up with a data-driven strategy, and think creatively to come up with marketing strategies that stand out.
Pay-per-Click is a form of online advertising where you pay a publisher every time your ad is clicked on. This mode of advertising is best used on search engines and social networks where people use keywords related to your service or product to search for those services/products when they need them.
When you invest in the right keywords, your business stands to gain higher profits as a direct result of the high number of clicks you may experience. As a business owner or advertiser, running a successful PPC campaign provides a unique opportunity to advertise your services to an audience that is actively seeking them.
4. Content Marketing
Content marketing has been used longer than any other type of digital marketing. It provides a unique storytelling opportunity where you provide your audience with a backstory of your business and the services it offers.
The ultimate goal of content marketing is to help you acquire customers and retain loyalty for your brand. Brands like yours use content marketing to provide a regular supply of high-quality content that is relevant to your clients, thereby building a relationship of trust.
5. Mobile Marketing
As more people buy smartphones, mobile marketing has become a powerful advertising avenue. It helps brands reach their target audience through multiple channels such as:
- Social Media
- Text Messages
- Mobile Applications.
The main focus of mobile marketing is to deliver information about your business to potential customers on their smart devices - phones, tablets, etc. With this type of digital marketing, you can tailor your content to target a specific audience at specific time.
6. Email Marketing
Email marketing involves sending commercial messages to a group of people via email. Email marketing campaigns target potential and existing customers.
An important element for a successful email campaign is creating a sense of urgency and personalizing them, which makes your emails more appealing and ensure they get appropriate attention.
Top 5 Benefits of Digital Marketing
Having a well-crafted digital marketing strategy gives you a leg up on the competition in your industry. The mass market it gives your business access to makes every penny you invest in online marketing worthwhile. Other benefits include:
1. Increasing Brand Loyalty
Digital marketing is one of the most effective ways to reach potential customers easily. The different platforms used in this type of digital marketing allow you to establish communication with your customers.
With careful planning and management, such communication helps create a good reputation and increases brand loyalty.
2. Driving Online Sales
Investing in digital media such as websites allows you to sell your services on a global scale. An investment in such media improves conversion rates and puts your customers a few clicks away from buying your services. A website also helps establish brand legitimacy, allowing your business to grow ten-fold.
3. Cost Effective
With the help of a well-planned strategy, a successful digital marketing campaign helps reach more customers at a lower cost. Moreover, analytics provide insight that allows you to track your results and adjust your campaign to make it more effective.
4. Customized Campaigns
A database linked to your website allows you to run targeted campaigns and offers. When a customer visits your site, you show them something they’d be interested in purchasing based on their history. Hence, your campaigns and offers have a high success rate as they relate to a specific client’s profile.
5. Social currency
The investment you make creating engaging content and campaigns bears great fruits on digital marketing platforms. The more engaging they are, the more they earn social currency as they are shared by users to their connections.
In return, users who come across it find it meaningful to find out more about you. This drives traffic to your site and online sales soar.