If you’re a local business, you must learn how to adapt to modern marketing techniques to survive. If you are recording a drop in sales, this is the time for you to mix up your marketing techniques. It's time to start promoting your business locally.
But I know what you're thinking, where and how do I start promoting my business locally?
Your small business might be profitable, but you still need to be ahead of your competition. As long as you’re standing out more than your competitors (for good reasons), you’ll remain successful in the long term.