As a local business owner, extending discounts to your clients is a strategic move. But understandably, you might hesitate to offer discounts if you feel that discounting your products or services reduces the value of your brand.
Maybe you’re afraid offering a discount will affect your bottom line and push you to financial strain. But what if I told you there’s a workaround?
You see, as humans, we are wired to get the most we can while spending the least. The higher your discounts, theoretically, the more your customers will buy. To cushion your bottom line, you can increase your base price then offer discounts on the increased price.
Ultimately, you’ll be selling your offer at your initial price. For instance, if you have a group coaching offer for $750, you can offer it at $1,000, and then give a 25% discount to whoever makes a purchase.
At the end of the day, your customers will appreciate the discount, and you’ll have sold your coaching for your desired price at $750. If you run an eCommerce store for your business, having an active discount will boost your chances of increasing your sales.
5. Share Content
A blog post that gives details of your approachability, expertise, and desire to help your target audience genuinely is arguably one of the best promotional tools out there for any type of business.
Even after creating and posting content on your website, your work doesn’t end there. You need to promote it and get it in front of the right audience. You can share your blogs and articles through:
- Social media
- Email newsletters
- Downloadable resources such as PDFs and e-books
When creating content consider shareability. Is what you’re publishing interesting and helpful enough for your readers to want to share? Is it something other websites and content creators will want to pick link to?
Promoting your business locally is achievable if you know the factors search engines consider to push your business to the top of local search results.
The suggestions above are only foundational steps that any local business should be leveraging. The question is how many of these suggestions have you implemented yet? If you haven't, this is the right time to start.
If you’ve already implemented the strategies above but want to double down on your local marketing efforts, you need to start thinking about GMB, SEO, and paid advertising.